Art Market 2021 by Art Basel and UBS
- Eva Gorobets
- Jul 15, 2021
- 2 min read
Updated: Apr 14, 2023
I devoted several days to studying the Art Basel and UBS report for 2020, which I mentioned above. Fascinating, you know. I read and thought about the future of the Russian and post-Soviet art markets. What conclusions have been drawn in the context of peace are not yet very relevant to us. But, as always, we read about those who started earlier, add 2-5 years to it and prepare to accept in our homeland. So (those points that seemed interesting to me): - the average age of the collector (ta-dam) is 39 years; - millennials (these are those who were born from 1981 to 1996), like the Tatar-Mongolian yoke, crush sales - more than 30% of purchases over $1 million in their account; - but! Like such a young age zoom 2020 was supposed to bring online sales to the fore, but not. Collectors still prefer to buy from gallery owners or at auctions; - only 9% of millennials create collections without a system and strategy. Productivity, optimization and planning have also found their application here; - the cancellation of more than 60% of fairs had a bad impact on them. But not in the sense that in 2020 the organizers did not help out much. And the fact that gallery owners have now put the maintenance of relations with collectors in the first place for their attention, not participation in fairs, as it used to be. In second place is also not art fairs, but the development of online presence and establishment of sales through websites and aggregators. 360 pages of the report are full of information and graphs. You can't tell me about everything, but I'll refer to them from time to time. This pleases: all segments of collectors are optimistic about the market, and 59% of millennials plan to buy exclusively in the coming year. The rest also do not lag behind - 56% and 52% - in the 13th generation and boomers, respectively. I think we understand what it means. Let's live! The number of billionaires also continues to grow.

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